The world of search engine optimization (SEO) is beset by confusion. Google has never provided people with clear-cut instructions on how sites can rank higher during searches. As a result, clients and web developers often get confused on how to approach website promotion. However, experience has shown us that the secret lies in the topic we are about to explore: search engine optimization practices.
Currently, one of the most popular buzz words in the UX space is flat web design. Over the past decade, flat web design has been embraced by many establishments, including major corporations in Kenya. This design approach has gained popularity due to its effectiveness and its ability to boost user experience. Flat web design helps firms to increase their conversion rates tremendously.